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Marketing Requirements

The objective of the Ph.D. Program in the Marketing area of the Krannert Graduate School of Management is to educate cutting-edge future researchers who will contribute to the advancement of marketing and management science. The program is a focused one and the emphasis is on the application of quantitative methods to marketing problems. Depending on interests, a student's research on a marketing problem may use a range of research methods from fields such as statistics, econometrics, optimization, game theory, economic theory, psychology, and decision theory.


The PhD program requires both coursework and a dissertation. Students must complete requirements in the following five categories:

  • Major Area (Marketing)
  • Minor Area
  • Research Methods
  • General Management Skills
  • PhD Research

Major Area (Marketing) Requirement

The purpose of the Major Area requirement is to ensure that students are sufficiently knowledgeable to undertake empirical and analytical research in marketing. All PhD students in the Marketing area have to take a minimum of 12 credit hours of PhD seminars offered by the Marketing faculty during their first two years in residence.

Minor Area Requirement

The purpose of the Minor Area requirement is to build on the Major Area coursework and to broaden the student's knowledge base. To satisfy the Minor Area requirement, a student must complete a minimum of 6 credit hours of doctoral level courses in related fields. The minor area is chosen by the student through discussion with the Marketing faculty members; students in the Marketing area often select as their minor area one of the following fields:

  • Advanced Statistics/Econometrics
  • Economics

Research Methods Requirement

The purpose of the research methods requirement is to prepare students to do research in any area of management. Substantial emphasis is placed on this coursework. Competence in research methods is seen as a defining characteristic of the PhD program in Marketing. The specific research methods requirements are as follows:

1. Students must complete 5 research methods courses/15 credit hours with a minimum of two courses each in at least two research methods topics: Applied Statistics, Advanced Statistics/Econometrics, and Business Economics. In addition, note that all students are required to take at least two of the five research methods courses in the Applied Statistics topic covering at least two of the three categories listed below. The research methods topics and specific courses contained within each topic must be approved by the Marketing Academic Advisor.

Applied Statistics

  • Category 1
    • ECON 670: Probability and Statistics
    • STAT 511: Statistical Methods
    • STAT 517: Statistical Inference
    • STAT 528: Introduction to Mathematical Statistics (pre-req. STAT 519)
  • Category 2
    • ECON 671: Econometrics I
    • MGMT 672: Advanced Business Analytics
    • STAT 512: Applied Regression Analysis
    • STAT 525: Intermediate Statistical Methodology
  • Category 3
    • ECON 672: Econometrics II
    • MGMT 677: Seminar in Quantitative Methods in Management Research
    • STAT 524: Applied Multivariate Analysis

In addition to the Applied Statistics research methods topic, typically, PhD students in the Marketing area select research methods courses in the following topic areas:

Advanced Statistics/Econometrics

  • ECON 673: Time Series Methods
  • ECON 674: Microeconometrics
  • ECON 621: Applied Industrial Organization
  • MGMT 677: Seminar in Quantitative Methods in Management Research
  • STAT 529: Applied Decision Theory and Bayesian Statistics


  • ECON 615: Mathematical Analysis for Economics
  • ECON 607: Microeconomics II
  • ECON 676: Economics of Uncertainty and Information I
  • ECON 610: Advanced Game Theory
  • ECON 620: Industrial Organization