Vice President, General Manager
adidas Digital Sport
As Vice President, General Manager of adidas Digital Sport, Stacey Burr leads the creation, development and operations of wearable sports electronics, digital sport and app experiences. Their aim is to build a deeper connection to consumers through sports coaching and fitness services, which ultimately lead to positive fitness behavior change.
Stacey is a leader in the field of wearable sensing technology. Following a career at DuPont, she founded and served as CEO of Textronics Inc, a pioneer in electro-textiles. Textronics led the commercialization of e-textiles with the first wearable sensor garments for fitness and health. In late 2008 she successfully sold the Company to adidas.
Her team at adidas subsequently developed and launched the miCoach® Elite athlete monitoring system in 2013. Major League Soccer, in the United States, adopted the miCoach Elite system across the entire league, making MLS the first professional Smart League.Ms. Burr has a bachelor’s degree in industrial engineering and an M.S.I.A. with a marketing and operations emphasis, from Purdue University. She is the co-inventor of 16 patented materials and process technology innovations in wearable electronics. Stacey chairs the Smart Fabrics and the Wear Tech UX annual conferences. In addition to her position with adidas, she also stays active in the fashion tech and consumer health venture start-up communities.